Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24Continuously improving We are always looking to improve the quality of our support. 1  We are there for people through the highs and lows of life; we are always available to provide support when it is needed  We are easy to contact and deal with: for people we support, families, carers and anyone else involved  We are robust, responsible and manage resources well  We have a long track record of successfully delivering support  We build trust by doing what we say we will do 3 Brand, vision, values and mission Continued  Our valueshelp connect our strategic priorities with what is important to our various stakeholders and most importantly the people we support, families and our colleagues.  We don’t work to a set formula, we are open to ideas and better ways of doing things  We lead best practice in supporting people with complex needs in complex environments  People’s requirements change constantly; everyday learning and improvement is essential to meeting evolving needs effectively  Improvements in value for money, quality of support and efficient delivery help us to provide more support to more people  Dependable We are reliable; we understand the stability that our support can provide to people and their families. 2 Certitude 2021: Forward Strategy 11